"On the frugal side of TikTok, the "buy it nice or buy it twice" adage is making the rounds, with creators like @christina.mychas echoing the phrase, "I'm too broke to buy cheap sh*t." In her comments, one person said, "[You should] spend like a millionaire on the things you use all the time - bed, mattress, pillow, jeans, shoes, etc." Another wrote, "In Spanish there's a saying, 'Lo barato sale caro,' which is 'the cheap turns out to be expensive,'" and it's really resonating."
"It's expensive to constantly replace things; so many people live by the "buy it nice or buy it twice" rule. "Essentially, [it's the idea that] spending a little more upfront can save you money, time, and frustration in the long run," says Ashley Feinstein Gerstley, CFP, a shopping and savings strategist at Rakuten. "It's a mindset that encourages valuing quality over short-term savings.""
Many consumers choose cheaper, lower-quality versions of products to avoid large upfront costs, often replacing or repairing them within months. Repeated replacements can cost more in money, time, and frustration than buying durable items once. The guideline 'buy it nice or buy it twice' encourages prioritizing quality for frequently used goods such as beds, mattresses, pillows, jeans, and shoes. Social media and cultural sayings like 'Lo barato sale caro' reinforce this mindset. Strategic investing in higher-quality items that endure regular use reduces long-term expenses and increases satisfaction with purchases.
Read at Bustle
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