Kirkland's Home is undergoing a rebranding operation after partnering with Bed, Bath & Beyond, changing its name to The Brand House Collective by June 2025. CEO Amy Sullivan reassured customers that this transformation is not a closure of stores but an evolution of the brand. Despite concerns from fans regarding potential store closures, Sullivan emphasized the importance of aligning the brand's identity with its vision for the future. The company aims to enhance efficiency and adapt its operations by reducing excess inventory and optimizing its real estate.
From the moment our partnership with Beyond began it was clear that our model needed to evolve. The Brand House Collective is more than a new name - it's a bold declaration of where we're headed.
We're aligning our identity with our vision to become a multi-brand merchandising, supply chain and retail operator - and backing it with decisive actions to strengthen our foundation.
This is not goodbye to Kirkland's Home. It's the next chapter in a story 60 years in the making, and we can't wait to write it with you.
Please don't take one of the last stores I actually enjoy shopping in! They closed the Christmas tree shops and there are hardly enough Kirklands around as it is !!
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