RE/MAX is collaborating with Magnite to enhance its commerce media strategy and utilize first-party homebuyer data effectively. By monetizing its digital inventory and leveraging data, the partnership aims to provide brands with efficient ways to target prospective buyers at critical decision points, such as home purchases. RE/MAX plans to enrich its media offerings with key audience segments that reflect attributes like income level and homebuying stage. The RE/MAX Media Network launched in December 2024 and is beginning to contribute to the company's revenue, despite slower-than-expected growth due to economic factors.
"We know brands are looking for precision and efficiency, and enabling our data through the supply side helps deliver both," said Abby Lee, RE/MAX's executive vice president of marketing, communications and events.
RE/MAX will work with Magnite to monetize its onsite digital inventory and activate its first-party home buyer data offsite, creating new opportunities for brands to reach prospective buyers.
RE/MAX will enrich media supply with its proprietary first-party homebuyer data and package premium audience segments based on critical attributes such as income level, age, and homebuying stage.
According to a release, the data will reflect real-time homebuyer intent signals that can be utilized by lenders, homeowners insurance providers, and those in the home improvement and design space.
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