"Revolve's upcoming permanent store at The Grove marks a shift from influencer-led marketing to essential brick-and-mortar expansion in response to sluggish sales."
"Dylan Carden emphasized that the transition to physical retail is crucial, stating only a few companies can credibly open stores in the current market."
"Michael Mente shared that successfully launching their Los Angeles stores is a critical test for Revolve's long-term retail strategy as they expand."
Revolve, known for its influencer-driven strategy and events in Los Angeles, is opening its first permanent store in The Grove, reflecting a needed pivot. After experiencing a decline in sales and share prices since their peak in 2021, the transition to brick-and-mortar retail is seen as a vital step. Following prior pop-up successes, this 8,000 square foot location signifies a broader retail expansion strategy as Revolve aims to regain market relevance, counteract sluggish e-commerce sales, and establish authority in physical retail.
Read at The Business of Fashion
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