Litmus aids marketers in enhancing email accessibility through features like visual impairment filters and multiple accessibility checks. Despite the long-standing guidelines provided by WCAG, many marketers struggle with implementation. Only 47% of companies incorporate basic accessibility elements, such as alt text. Accessibility is a civil right enshrined in numerous laws like the ADA and EAA. Tools provided by Litmus enable marketers to identify issues and apply essential best practices to create more inclusive emails that cater to all users.
Litmus has integrated advanced accessibility checks into its platform to assist marketers in creating inclusive emails. These tools simplify the process of ensuring compliance with accessibility standards.
Accessibility in email is not just a guideline but a human right, supported by significant civil rights laws. Failing to incorporate basic accessibility features limits communication for many users.
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