Marketing techfromDigiday1 week agoTariff turmoil: How marketers are dodging costs and shifting strategyMarketers are navigating uncertainties due to tariffs, affecting ad budgets and supply chains.
Marketing techfromZDNET1 month agoGPT 4o's image update unlocked a huge opportunity most people are ignoringOpenAI's native image generation in GPT-4o democratizes visual creation, requiring just imagination and a prompt.The advancement in AI technology signals a shift towards greater accessibility for creators and marketers.
fromDigiday10 months agoMedia industryMedia Briefing: Publishers pitch women's sports as advertiser interest growsAdvertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
fromBusiness Insider6 months agoMarketingPayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
fromDigiday10 months agoMedia industryMedia Briefing: Publishers pitch women's sports as advertiser interest growsAdvertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
fromBusiness Insider6 months agoMarketingPayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
fromDigiday9 months agoMarketing techDigiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.
fromHarvard Business Review11 months agoMarketingHow Marketers Can Adapt to LLM-Powered SearchLLMs provide answers rather than links, changing search experiences.
fromThedrum11 months agoMarketingSocial Media: Bringing People Together?Social media usage is prevalent in the UK with 80% of adults on various platforms.
fromDigiday11 months agoMarketingDigiday+ Research: How advertisers are approaching spend in the upfront marketMarketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.
Artificial intelligencefromHubspot1 year agoAI Content Generators: I Tested 5 of the Best, and Here's What I Found67% of marketers find AI's biggest benefit is faster content creation.
fromAdweek9 months agoMarketingChallenger Adtech Firms Compete for Oracle Advertising ClientsAd verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust.