Tariff turmoil: How marketers are dodging costs and shifting strategy
The general sentiment from a lot of ad buyers is 'Okay, if this had happened before Covid, I would feel a lot more screwed, but we know how to deal with this need for flexibility...'
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal's new advertising business, launching this year, aims to leveraging transaction data and large audiences, allowing marketers to run ads across its properties and merchants.