ITV has formed a new partnership with Disney, allowing its Disney+ subscribers in the UK to access select ITV content starting July 16. ITVX will include a rotating collection of Disney+ shows and movies through a feature called 'A Taste of Disney+'. Conversely, Disney+ will showcase ITV programming under 'A Taste of ITVX'. Joe Earley, President at Disney Entertainment, notes this collaboration enhances content discovery for both platforms. Separately, Meta has been ruled against for violating GDPR in Germany, leading to a court-mandated fine of €5,000 due to unauthorized data tracking practices. The court decision emphasizes Meta's significant infractions of EU data privacy laws.
ITV has struck a new partnership with Disney, allowing Disney+ subscribers in the UK to access select ITV content while ITVX showcases a curated collection of Disney+ offerings. This collaboration includes cross-promotional content, enhancing viewer engagement by introducing 'A Taste of Disney+' on ITVX and 'A Taste of ITVX' on Disney+. Joe Earley from Disney highlights this innovative approach as a way to expose viewers to popular content across platforms.
Meta has been ordered to pay €5,000 in damages after a German court found its tracking technology usage violates EU data privacy laws, specifically the General Data Protection Regulation. The court ruled that Meta's practices of using tracking pixels and collecting user data without consent represent a 'massive violation' of privacy laws. It was determined that Meta's targeted advertising practices, driven by user data, significantly breach regulations.
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