In early 2025, the European market for secondhand smartphones faced a 2% decline compared to the previous year, driven by strong promotions for new devices and a longer retention rate for existing phones. Only 31% of Europeans sell or trade in their old phones, leading to an estimated 100 million smartphones that could be resold annually. Market analysts predict a recovery in the secondhand market, emphasizing the need to boost internal supply to meet demand for more sustainable phone options.
The European secondary smartphone market had built strong momentum going into 2025. Consumers were turning away from brand-new devices amid a lack of innovation and ongoing economic pressures.
Users are also tending to hold onto their devices for longer than ever before, with replacement cycles for phones extending past 40 months, which has contributed to a shortage of available inventory.
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