"Lidl is preparing to enter the mobile phone market in a bold diversification push, as the discount retailer looks to expand beyond groceries and deepen customer engagement across Europe and beyond."
"Under the agreement, Lidl will operate as a mobile virtual network operator (MVNO), allowing it to offer telecom services without building its own infrastructure by instead relying on existing networks."
"The move underscores Schwarz's wider ambitions to build a digital ecosystem around its retail base, combining financial, telecoms and loyalty services under one umbrella."
Lidl plans to launch mobile services in Germany, Austria, and Switzerland, with potential expansion to the UK, France, Spain, and the US. The rollout will utilize the Lidl Plus app, which has over 100 million users. Partnering with 1GLOBAL, Lidl will operate as a mobile virtual network operator, tapping into existing telecom networks. This move aligns with a trend of retailers diversifying into telecoms to boost customer loyalty. Additionally, Lidl is expanding its physical presence with plans for over 50 new stores in Britain, creating around 2,000 jobs.
Read at London Business News | Londonlovesbusiness.com
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