Bath & Body Works Now Has A Candle That Smells Just Like Fresh Sourdough

"Gourmands have always been big, mostly because humans love reward, and sweet, edible notes directly trigger the brain's 'reward system' through scent. They give you the anticipation of pleasure, so your brain lights up instantly."

"The one getting the most buzz is Homemade Sourdough, which might be the most unexpected (but comforting) scent the brand has ever released. The three-wick candle blends notes of freshly baked sourdough bread, whipped butter, and a drizzle of olive oil."

"Instead of just smelling like sugar, brands are starting to comb through the full pantry for fragrance notes - think bread, herbs, vegetables, even spicy ingredients like cardamom and pepper."

Gourmand fragrances continue to dominate consumer markets because sweet, edible scent notes activate the brain's reward system, creating instant pleasure anticipation. The category has evolved beyond simple sugar-based fragrances to incorporate diverse pantry ingredients including bread, herbs, vegetables, and spices like cardamom and pepper. Bath & Body Works' new Rooted collection exemplifies this trend, featuring candles and body care products inspired by the slow-living movement. The collection celebrates everyday rituals like baking bread, gardening, and morning matcha preparation. Signature products include Homemade Sourdough, blending freshly baked sourdough, whipped butter, and olive oil notes, alongside offerings like Carrot Charm combining orange carrot, nectarine, and sugared musk.

Read at Bustle