Bath & Body Works' New #BookTok-Inspired Collection Is So Rory Gilmore-Coded
Bath & Body Works launched the Booksmart collection featuring new literary-themed scents and returning fall favorites, celebrating cozy reading experiences.
Bath & Body Works' Fall Preview Is Here - With Fan Faves & Brand-New Vanilla Scents
Some of Bath & Body Works' fan-favorite seasonal scents returning include Flannel, Marshmallow Fireside, Honeycrisp Apple, and Pumpkin Pecan Waffles available in various fragrance formats.
The Anatomy of a Seasonal Holiday Fragrance: How We're Lured by Scents of Dessert and Nostalgia
Scent-triggered nostalgia significantly influences consumer emotions and behaviors, especially through seasonal scents in the beauty and fragrance industry.