This smoky, sweet, and spicy scent remains one of the most popular from Tom Ford for the simple reason that it's impossible to ignore. The highlights are, of course, tobacco (in both leaf and blossom form) that give it a sexy, spicy air and then the rich, smooth vanilla that adds sweetness and longevity to the juice.
"It doesn't matter how great your idea is, you still need to carve a space for yourself in the market and convince the market that you're worthy of that space - and that takes time."
Le Labo's Santal 33, hailed by New York Times as the most ubiquitous scent in fashion, combines earthy, musky notes, quickly earning cult-like standing among celebs and urban dwellers.
"The smell of odours activates the hippocampus, which is the primary brain region associated with memory, social interactions, and emotionâmaking it powerful during major life events."