"A stately home in Norfolk, a walk in the rain, and ducks perched on a staircase. For its latest campaign, Burberry has decamped to Wolterton Hall - Thomas Ripley's Palladian estate that has long stood as a symbol of English heritage - to stage its newest chapter. Photographed by Sam Rock, the campaign takes Daniel Lee's Winter 2025 show off the runway and into the landscape, extending its narrative of Britishness, history and imagination beyond the walls of the Tate Britain"
"Wolterton Hall is no arbitrary choice. Like Burberry itself, the 17th-century estate is both anchored in tradition and open to reinvention. Its grandeur, from manicured grounds to gilded interiors, carries the weight of heritage, but here it is animated by a cast of household names and fresh faces. Rupert Everett, Jeny Howorth and Luther Ford appear alongside Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet, inhabiting the house and gardens like a band of mischievous weekend guests."
Burberry relocated its Winter 2025 campaign to Wolterton Hall, photographing Daniel Lee's runway collection in a country-house setting to emphasize Britishness, history and imagination. Sam Rock's images place actors and models within gilded interiors, manicured grounds and cinematic rain-soaked vignettes. The cast blends established names and newcomers inhabiting the estate as lively weekend guests, animating heritage through lived experience rather than preservation. The imagery translates runway ceremony into tactile, narrative-driven scenes that highlight fabrics, interiors and a dual identity that is both functional and theatrical, rooted in tradition while updated for contemporary fashion.
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