#burberry

#burberry

Out of all the Burberry fragrances, this is the most classically masculine. It has a crisp, clean, barbershop quality at the opening and dries down to creamy, traditional woods. It feels like the kind of scent a real gentleman would wearunobtrusive but crowd-pleasing, pleasant and flattering. There's a nostalgic quality to it, without feeling old-fashioned or stuffy. Timeless? Perhaps. Very, very good? Absolutely.

Burberry returns to Perks Field in Kensington, London, for the Summer 2026 show with a set design covered in earth and cube-shaped seats. The design of the set was built to connect the collection with the theme of British summer music events, such as concerts and festivals, and the country's outdoors. The space hopes to bring together elements of landscapes and live performance environments.

After a long spell of stormy weather, there might be blue skies ahead at Burberry, maker of the world's most iconic trench coats. London fashion week's headline act staged their show music-festival style, in an open sided tent with a sawdust floor. The canvas ceiling was painted a perfect summer blue, like the sky at this year's Glastonbury.

A stately home in Norfolk, a walk in the rain, and ducks perched on a staircase. For its latest campaign, Burberry has decamped to Wolterton Hall - Thomas Ripley's Palladian estate that has long stood as a symbol of English heritage - to stage its newest chapter. Photographed by Sam Rock, the campaign takes Daniel Lee's Winter 2025 show off the runway and into the landscape, extending its narrative of Britishness, history and imagination beyond the walls of the Tate Britain

Academia just got a chic update. Plaids, tartans, and checks, aka the patterns of pleated skirts that swooshed through private school hallways, are trending. And this time, they're all grown up. On the Fall/Winter 2025 runways of Miu Miu, Louis Vuitton, and Comme des Garçons, the pattern was reimagined in new silhouettes, heavy drapings, and even colors. (Anna Sui, for example, injected her designs with tinges of neon.) Among celebs, the print has also been experiencing a renaissance, with Taylor Swift being its biggest advocate.

Burberry has seen a sales performance boost due to festivalgoers purchasing wellies, scarves, and light jackets, marking the best results in 18 months.