"Everybody thought I would make oversized bomber jackets with monograms, said the mononymous king-of-the-hoodie designer after the show. That's what ChatGPT said, apparently. But that's not why I came to Gucci. Instead, he said, his Gucci will be energy, passion, fun and sex."
"Gucci is part of Italian culture like Botticelli, like Michelangelo. But cultural relevance always starts with underground culture, not with the mainstream, even with a big brand. Gucci has to be fearless. Fashion history is on his side. Gucci's best eras have been its boldest."
"When compellingly slutty-yet-aloof under Tom Ford, or ambitiously gender-fluid and vintage-curious under Alessandro Michele, Gucci has plugged fashion into pop culture. The recent brief reign of Sabato De Sarno was widely regarded as playing disastrously safe."
Demna presented his first Gucci catwalk show in Milan, blending his signature apocalyptic streetwear style with Gucci's luxury heritage. The collection featured provocative, body-conscious pieces including extremely short dresses, disco-ball sequins, and bold styling choices that pushed boundaries. Models wore lapdance-inspired accessories and unconventional runway presentations. Demna rejected expectations of oversized monogrammed pieces, instead emphasizing energy, passion, fun, and sex as core themes. He cited Renaissance painter Botticelli as inspiration while explaining his vision to restore Gucci's cultural relevance through fearless, underground-influenced design. Gucci's most successful periods have embraced bold aesthetics under designers like Tom Ford and Alessandro Michele, contrasting with the previous safe approach that proved commercially unsuccessful.
#demna-gucci-debut #provocative-fashion #luxury-streetwear #cultural-relevance #bold-design-aesthetics
Read at www.theguardian.com
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