"In a year saturated with viral denim moments - like Sydney Sweeney for American Eagle, Addison Rae for Lucky Brand, and Beyoncé for Levi's - the global girl group's jeans ad rose to the top, gaining more than 400 million views across platforms in just three days. After it went live, streams on Kelis' 2003 bop "Milkshake" - which was the soundtrack to the commercial - more than doubled and thousands of people made TikToks featuring Robbie Blue's choreography."
"When Bad Bunny asks, "Do you have your Calvins on?" apparently everyone pays attention. For Calvin Klein's Spring 2025 campaign, the "DTMF" singer posed in a pair of white cotton briefs, leading to a reported $8.4 million in media exposure for the brand. As someone said in the comments for the viral spot on Instagram, "I'd like to thank Mr. Klein himself actually.""
"Her response? "Don't make me cry... I'm fine losing, but don't ask me about this Labubu, man." Osaka's heart is far from the only one that the plush has captured. Lisa of Blackpink helped popularize the doll on Instagram in 2024; David Beckham posted one gifted by his daughter, Harper, on his Instagram story; and Madonna celebrated her birthday with a cake featuring a Labubu in her likeness with the message "happy birthday Madudu.""
Katseye's Gap commercial amassed over 400 million views in three days, boosting streams of Kelis' "Milkshake" and inspiring thousands of TikToks featuring Robbie Blue's choreography. Bad Bunny's Calvin Klein Spring 2025 campaign, photographed in white cotton briefs, generated a reported $8.4 million in media exposure and widespread social attention. The Labubu plush created by Hong Kong artist Kasing Lung became a cultural phenomenon after visibility from Naomi Osaka, Lisa of Blackpink, David Beckham, and Madonna, spawning bag charms, nail art, and an underground "Lafufu" market. Celebrity-driven viral moments significantly amplified brand reach and cultural buzz across platforms.
Read at Bustle
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