Everyone's talking about... ?pH-reactive make-up - can it really adapt to the chemistry of my skin?

"When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up."

"Now every time you scroll you will see influencers putting on white foundation that magically transforms into a perfect match for their skin colour, or ink coloured lipstick that morphs into the perfect lip hue."

Sabrina Carpenter's TikTok video about a Prada lip balm that reacts to lips' natural pH and produces a personalized pink shade sparked a viral trend. The video described how the product absorbs the skin's pH to create a customized color while providing moisture. This viral moment launched widespread interest in pH-reactive makeup products. Influencers now regularly showcase similar items, including white foundations that transform into skin-tone matches and ink-colored lipsticks that shift to personalized hues. The trend demonstrates how celebrity endorsements and social media can rapidly popularize specific beauty product categories and cosmetic innovations.

Read at Independent