"Each fall, Nike unveils a commemorative collection that pays tribute to Día de Muertos, the annual celebration of life and remembrance rooted in Mexican and Central American traditions. For 2025, the Oregon-based sportswear giant continues this cultural partnership with a fresh capsule titled Somos Eternos-Spanish for We are eternal. The highlight of the lineup so far is the Air Jordan 1 Low, a sneaker that fuses history, design innovation, and cultural storytelling into a single silhouette."
"Over the last several years, Nike has taken a thoughtful approach to Día de Muertos collections. Past releases like Somos Familia drew inspiration from the marigold flowers and bright orange hues associated with ofrendas and altars. The 2025 Somos Eternos edition takes a slightly different route, incorporating "Denim Turquoise," "Red Stardust," "Light Stone," and "Smoky Blue" tones across the Air Jordan 1 Low. The shift in palette moves away from traditional orange and yellow, yet still captures the vibrancy of the holiday through unexpected contrasts."
"The sneaker features ornate swooshes embroidered with cultural motifs, along with tongue and insole graphics unique to the collection. These accents are more than decorative-they reflect the rich traditions of remembrance and storytelling that define Día de Muertos. From family altars to decorated gravestones, every detail of the holiday honors those who came before, and Nike's design nods to that enduring connection."
Each fall Nike unveils a commemorative collection honoring Día de Muertos, rooted in Mexican and Central American traditions. The 2025 Somos Eternos capsule centers on the Air Jordan 1 Low, combining history, design innovation, and cultural storytelling. The palette shifts from traditional orange and yellow to Denim Turquoise, Red Stardust, Light Stone, and Smoky Blue, creating vibrant and unexpected contrasts. Ornate swooshes embroidered with cultural motifs, along with unique tongue and insole graphics, reference ofrendas, marigolds, and memorial practices. The Somos Eternos phrase, translating to 'We are eternal,' encapsulates November 1 rituals and the belief that the departed remain alive through memory and tradition.
Read at stupidDOPE | Est. 2008
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