#nike

#nike

When three icons in fashion and footwear collide, expectations are naturally sky-high - and this collaboration doesn't disappoint. NIGO, Levi's, and Nike have joined forces to resurrect the Air Force 3 Low, a sneaker with deep roots in basketball history, and give it a fresh spin for today's sneaker culture. The result is a release that blends heritage, texture, and playful detail in a way only this trio could deliver.

Nike continues to redefine the boundaries of basketball footwear with the release of the Ja 3 "Channel 12," a daring mismatched colorway that perfectly embodies Ja Morant 's style of play. Known for his explosive athleticism and unpredictable creativity on the court, Morant has become one of the NBA's most electrifying figures. This latest edition of his signature sneaker captures that energy, merging performance innovation with a design language as dynamic as the player it represents.

Nike's archives remain a deep well of nostalgia, and the brand continues to tap into it with releases that speak to both performance heritage and contemporary style. The latest reintroduction comes in the form of the Total 90 III, a silhouette synonymous with early-2000s soccer culture. Returning this season in a women's exclusive "Celestine Blue," the model highlights how sport-driven design can transition seamlessly into lifestyle relevance.

"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."

Nike is overhauling its in-store presence, and my visits to five retailers this back-to-school season suggest the approach isn't one size fits all. Its retail partners, like Foot Locker and Snipes, seem to have the deepest markdowns, while Nike's stores have a broader selection. That's based on my store checks in New York, including Nike's new location in Brooklyn, two Foot Locker stores, streetwear retailer Snipes, and Urban Outfitters.

Nike has consistently defined the future of athletic performance and style, and now the brand is expanding its reach through a new partnership with Amazon Fashion. The launch of Nike's dedicated storefront on Amazon marks a significant step in how consumers can discover and shop the brand, combining Nike's legacy of innovation with the convenience and accessibility of Amazon's global platform.

The Carnival x Nike folding chair is decked out with details sneakerheads can appreciate. Built with a sturdy aluminum frame finished in sleek black, it's wrapped in tough 600D polyester fabric in a bold, unmistakable Nike orange. Even the armrests come cushioned for comfort, while the rectangular stitch pattern around the Carnival and Nike logos gives it an elevated touch.

Nike continues its momentum in reviving Y2K favorites with a fresh take on the Air Max Sunder. The latest iteration, the Nike Air Max Sunder "Realtree," introduces a bold camouflage aesthetic that reinterprets the late-'90s silhouette for today's sneaker culture. First unveiled in 1999, the Sunder was always unconventional, defined by its futuristic shroud and zipper-up closure. Now, its return takes on a rugged new identity that blends streetwear appeal with an outdoors-inspired design language.

The latest drop, the Nike Shox TL Seaweed, injects a seasonal palette into a sneaker already known for its futuristic cushioning system.

The Phantom 6 Low Erling Haaland Player Edition is built to turn chances into certainties, matching Haaland's explosive style with responsive traction and precision fit.

Nike's upcoming Air Max 1000 'Oatmeal' signals a bold shift toward the future of footwear, merging traditional design with advanced 3D printing technology.

The Air Jordan 1 High OG "Self-Expression," releasing on July 31 for $185, features a unique design that reveals colorful panels as it is worn.

Nike's Air Superfly balances performance and contemporary aesthetics, featuring a streamlined design that combines a lightweight feel with a track and field influence.

The Nike Air Monarch IV "Wheat" iteration respects the model's functional roots while introducing a bolder, more style-conscious edge that acknowledges the coexistence of utility and style.

The Nike Terra Kiger 10 stubbornly stays true to its roots while other trail shoes built for speed are evolving with carbon-fiber plates.

Nike's G.T. Future is poised to redefine performance basketball shoes with a perfect mix of innovative design, advanced technology, and visual appeal. It aims to cater to a new generation of players who value both functionality and style.

The new Nike third jersey features a striking yellow base, navy sponsor and Swoosh logos, and pacific blue detailing, including trim on the sleeves and collar.

NIKE collaborates with Bloom & Wolf to grow a new breed of orange tulips with thorns, named Oranje Fatalis, celebrating the Netherlands' national women's football team.

The PSG x Nike Air Max DN8 features a full-length visible cushioning system, utilizing Dynamic Air technology with eight pressurized air tubes to enhance performance and comfort.