Recent research by KPMG reveals that cost-of-living increases are driving Irish consumers to prioritize price when shopping. Nearly 60% of shoppers focus on securing the best prices, while grocery prices have surged significantly, growing at 4.96% year-over-year, which is more than double the general inflation rate. Many consumers report feeling less financially secure, leading to changes in shopping behavior, such as purchasing fewer items. The survey indicates a troubling outlook for retailers as financial uncertainties and potential tariffs pose challenges for maintaining competitiveness.
The findings come as recent statistics showed that the price of a weekly shop is rising at more than double the general rate of inflation.
KPMG found that almost a third of Irish shoppers feel less financially secure now compared to the start of the year.
David O'Kelly stated, 'This research highlights the significant financial pressure Irish consumers are under as we move through 2025.'
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