"Susana Chen, a Parsons School of Design graduate, envisioned a brand that offers 'wearable art that really shows who you are,' focusing on self-expression through unique beauty products."
"Jess Wu's experience in brand marketing was crucial for building efficient systems and scaling the business, allowing Never Have I Ever to thrive in a competitive market."
"The brand name 'Never Have I Ever' signifies multiple meanings, empowering individuality and representing the journey of starting a business and exploring new artistic mediums."
"The launch of Never Have I Ever was well-timed with a shift in consumer behavior, addressing a significant pain point in the beauty industry regarding non-essential services."
Never Have I Ever, founded by Susana Chen and Jess Wu, aims to create wearable art like press-on nails and temporary tattoos. Chen's background in selling customized items and her design education led to the idea. Wu's expertise in brand marketing helped establish efficient systems for the startup. Launched in November 2023, the brand name reflects empowerment and individuality. The timing coincided with changing consumer behavior in the beauty industry, addressing a gap in self-expression and non-essential beauty services.
Read at Entrepreneur
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