"MacTaggart founded What's the Stitch after becoming "hooked" on needlepoint as a way to escape doomscrolling. She now sells canvases, accessories, and digital designs with a modern twist on the traditionally "buttoned up" craft."
"Anna Weare, 27, a full-time blacksmith, has a year-long waitlist for her handmade spurs. She says the appeal of handmade crafts lies in young consumers being tired of mass-produced slop. "People want longevity, and this craft has been around for so long for a reason.""
"They're part of a wave of millennials and Gen Z entrepreneurs building companies around analog hobbies as a relief from screen fatigue, according to AP News, and business is booming."
Young entrepreneurs are capitalizing on a growing demand for analog hobbies and handmade crafts. Emma MacTaggart left investment banking to launch What's the Stitch, selling modern needlepoint designs and accessories. Clara Sherman co-founded So Bam Fun to introduce mahjong to younger audiences. Anna Weare operates a full-time blacksmithing business with a year-long waitlist for handmade spurs. These ventures succeed because consumers seek longevity and authenticity over mass-produced goods. Social media amplification of "grandma hobbies" has fueled this trend, with young people increasingly valuing screen-free activities and handcrafted items.
Read at Entrepreneur
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