"An orange blimp with giant black lettering reading "Marty Supreme" appeared above multiple cities in the past few months as a part of the campaign. And that wasn't the only bold marketing stunt A24 pulled. They also launched a series of pop-ups where fans could purchase the new Marty Supreme jacket, with locations announced only on the day of the event. But the out-of-the-box advertising doesn't end there Wheaties is also rolling out a limited-time partnership with the film."
"Marty Supreme, also starring Gwyneth Paltrow, is a period dramedy loosely based on the real-life journey of Marty Mauser as he pursues his dream of becoming a champion table-tennis player. A24's marketing perfectly matches the seemingly quirky and chaotic vibe of the film. This fresh, unconventional approach to movie marketing seems to really resonate with younger demographics, with internet users starting a discourse on social media about the film studio's campaigning."
Marty Supreme releases on Christmas Day and stars Timothee Chalamet and Gwyneth Paltrow in a period dramedy loosely based on Marty Mauser's pursuit of becoming a champion table-tennis player. A24 staged a 20-minute meeting featuring Chalamet pitching over-the-top promotional ideas and executed stunts including an orange blimp reading Marty Supreme, surprise pop-up shops selling branded jackets, and a limited-time Wheaties partnership. The marketing aligns with the film's quirky, chaotic tone and has driven social media discussion, resonating strongly with younger demographics. A24 has applied similar inventive tactics to the upcoming film The Drama starring Zendaya and Robert Pattinson.
Read at younghollywood.com
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