"For so long Chalamet's grand tour looked a work of wide-eyed gonzo genius. It started with a leaked Zoom call comedy skit where the 30-year-old pitched increasingly absurd promotional ideas for his new film Marty Supreme—breakfast serial tie-ins! Blimps! Painting the Eiffel the same violent orange as the ping-pong balls in the film!—to an audience of nervously nodding marketing execs."
"Broadcast across every medium, from Insta to old-fashioned network TV, appearing in just about every country, aimed at every audience—sports bros, thespians, fans of half-forgotten, foghorn-voiced talent show winners—he projected a confident ubiquity dialled down just a few notches from his character: brilliant, striving, a little insufferable."
"By the time he won the Golden Globe in January for best actor in a musical or comedy, bookies had made him a heavy odds-on favourite for the Oscar. But the endless-seeming January to March stretch from the Globes to the Academy Awards is often the point where consensus solidifies or crumbles."
Timothée Chalamet launched an extraordinarily ambitious campaign for Marty Supreme, beginning with a viral Zoom skit pitching absurd promotional ideas and escalating into a massive global marketing blitz across all media platforms. The campaign successfully made Marty Supreme A24's highest-grossing film and earned Chalamet numerous awards, including a Golden Globe for best actor in a musical or comedy in January. Bookmakers favored him heavily for an Oscar nomination. However, the period between the Golden Globes and Academy Awards proved decisive, with consensus shifting dramatically. By the SAG Awards two weeks before the Oscars, Michael B. Jordan's victory signaled a significant change in the competitive landscape, ultimately resulting in complete Oscar shutout for both Chalamet and his film.
Read at www.theguardian.com
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