The Kentucky whiskey industry is struggling as multiple distilleries face bankruptcy due to a combined debt of $25 million. The decline in bourbon sales, especially among Gen Z consumers preferring low-alcohol options like hard seltzers, is a significant factor. There is an oversupply of aging whiskey, with up to 14 million barrels, exacerbated by trade tariffs from the EU and Canada. This downturn risks over 23,000 jobs and emphasizes the need for a more diverse product line and improved export conditions.
Kentucky's whiskey industry is facing a significant crisis, with major distilleries like LMD Holdings and Garrard County Distilling filing for bankruptcy due to a $25 million combined debt attributed to declining bourbon sales.
The younger generation, particularly Gen Z, shows a strong preference for low-alcohol drinks such as hard seltzers, leading to an oversupply of up to 14 million barrels of aging whiskey.
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