#gen-z-preferences

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fromForbes
1 week ago

The Future Of Holiday Marketing Is Creator-Led: Here's A Q4 Playbook

B2B buyers extensively use social media for purchasing advice, emphasizing the necessity for brands to adapt their marketing strategies.
Marketing
fromPhys
1 month ago

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Escapist marketing offers consumers a temporary escape from reality, influencing brands to embrace storytelling and immersive experiences.
Emotional connection and creativity are key components driving the preference of Gen Z consumers toward brands.
fromFast Company
2 months ago

Why McDonald's 'otherworldly' spin-off restaurant failed to launch

Experts have identified key reasons for CosMc's underwhelming performance, noting it served a niche market that did not translate to broader appeal and often lacked clarity in branding.
SF food
Silicon Valley food
fromBusiness Insider
4 months ago

7 fast-food trends that will be everywhere in 2025, from chicken tenders to dipping sauces

Crispy chicken products are the leading fast food trend in 2025, aligning with Gen Z's taste for sweet and spicy flavors.
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