"Continuing the brand's hallmark of theatrical interiors, Long Weekend radiates with the rhythms, hues, and rum-spiked drinks of Havana, Cuba. Yet, unlike its precursors, the daiquiris will stop flowing in the summer of 2026 when the Cuban theme shifts to the next location in a series of rotating, global-inspired pop-ups, each of which is a nine-month, three-dimensional travelogue of the world's great cocktail hubs."
"While famed for its spectacular, thematic interiors, hidden behind each lush, detailed environment is an arduous process involving architects, permits, and lengthy build-outs. While a bar-going audience eagerly packs the latest spot for the first few months, they soon move on to the next new thing. Opening a cool new bar every few years is hard work, shares CEO Brian Sheehy, who concedes the group's winning formula is up against not only city planning department hurdles but shorter attention spans, too."
"While the space was born as a strategic solution to real problems, Future Bars may have stumbled into its most ingenious venture yet. Sheehy, who picked up a general contracting license during the pandemic, designed the new, multi-storied space with a clever infrastructure that allows themes to be swapped out like skins on an avatar. A complete transformation from Havana to Tokyo, for examplecan be done in one week's time and without filing a single permit."
Long Weekend launches as a modular, rotating bar concept that presents nine-month themed experiences, beginning with a Havana-inspired environment. The rotating model aims to address long permitting and build-out timelines and diminishing customer attention by enabling frequent conceptual changes within the same venue. The space was designed with infrastructure that permits full thematic swaps in about a week without new permits. The group will track patronage across iterations, with the option to convert consistently successful pop-ups into permanent locations. The strategy allows experimentation with global cocktail hubs while maintaining theatrical, immersive interiors.
Read at www.7x7.com
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