""In 2019, it wasn't such a saturated marketplace," says Acosta, of his decision to start making tequila."
""I was determined to pay homage to my Mexican heritage and given my experience in the food and drinks industry, tequila seemed to make a lot of sense.""
""We kind of just blew up overnight," he recalls. "We played off of our muscles. We leant into the nostalgia of delivering glass bottles of milk to people's doorsteps and folks got a kick out of it.""
""With Acosta Tequila, I wanted to pay tribute to my late grandparents who only spoke Spanish and had this incredible way of communicating," says Acosta. "I remember as a child my grandparents telling me about the hardships they faced when they first came to the US. So for me, making tequila wasn't necessarily about alcohol, it wasn't about partying, it was about celebrating my roots.""
Acosta spent six years deeply studying the tequila industry, its lore, production processes, competition, and cultural appropriation issues. He intends to elevate tequila with ultra-premium añejo expressions characterized by smoothness, creaminess, and sophistication. Acosta previously founded Manhattan Milk, a farm-to-table delivery service that expanded rapidly by leveraging nostalgia and personal connection. Human connection remains a central principle for his brand. Acosta conceived Acosta Tequila as a tribute to his late Spanish-speaking grandparents and as a way to celebrate his Mexican roots rather than focus solely on partying or celebrity-driven commercialization.
Read at Elite Traveler
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