Inca Kola, created in 1935, stands as Peru's most popular beverage, overshadowing Coca-Cola. The drink symbolizes national pride and identity in Peru, appealing to its diverse, multiethnic society. Developed by British immigrant Joseph Robinson Lindley, Inca Kola gained prominence by utilizing innovative advertising and connecting with the historical reverence for the Inca Empire. The unique flavor, likened to bubblegum or chamomile tea, along with its innovative marketing, established Inca Kola as a cultural icon amidst competition from Coca-Cola, which entered the market shortly after.
Inca Kola outshined Coca-Cola for decades, gaining a foothold during WWII through bodegas owned by a spurned community.
In Peru, the position of the most popular soft drink is held by Inca Kola, an almost 100-year-old beverage embedded in national identity.
Inca Kola was created in 1935, with its secret recipe of 13 herbs and aromatics, just before Coca-Cola arrived in the country.
Inca Kola was one of the first brands in Peru that connected with a sense of Peruanidad, appealing to the nation's diverse cultural roots.
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