"Everything's bigger in Texas, including the ambition to put the Lone Star State on the global cocktail map. This September, Houston will host the inaugural Texas Cocktail Week, a groundbreaking celebration that promises to showcase why the state's bartending talent deserves international recognition. From September 14-21, 2025, the event will transform Houston into a cocktail destination, bringing together over 40 bars, world-renowned bartenders, and thousands of cocktail enthusiasts for an unprecedented week of liquid artistry."
"Texas Cocktail Week represents more than just another food and beverage event, it's a statement of intent from a state ready to claim its place among America's premier cocktail destinations. The timing couldn't be more perfect. Texas has emerged as the fastest-growing hospitality market in the United States, with 2024 marking a record year where travelers spent $97.5 billion in-state, generating an economic impact of nearly $200 billion."
Houston will host Texas Cocktail Week from September 14–21, 2025, featuring over 40 bars, world-renowned bartenders, and thousands of cocktail enthusiasts. The event aims to transform Houston into a cocktail destination and highlight Texas bartending talent. Texas became the fastest-growing hospitality market in the U.S., with travelers spending $97.5 billion in 2024 and an economic impact approaching $200 billion. Houston reported nearly $1.6 billion in mixed beverage sales. Spirit consumption in Texas rose from 14 million 9-liter cases in 2018 to 19.6 million in 2022, a compound annual growth rate of 8.64%. A free digital Cocktail Passport will offer specially priced $7.13 cocktails, including zero-proof options, to encourage exploration of Houston's bar scene.
Read at Food & Beverage Magazine
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