Face Plant, a new vegan burger joint in North Portland, aims to become the leading fast food option while addressing global warming by reducing meat consumption. Founder Matt Plitch believes that fast food significantly contributes to meat consumption, and he has designed Face Plant to appeal to traditional fast food lovers, not just vegans. With support from food influencer Molly Baz, the restaurant has quickly gained popularity, exceeding customer expectations with innovative plant-based recipes. The overall plant-based market is growing rapidly, valued at $8.1 billion in 2024, but challenges persist in expanding beyond existing vegan and vegetarian audiences.
The aim is to change the trajectory of global warming for 8 billion people by transforming meat consumption through fast food alternatives.
Our goal is to serve people who love fast food and eat a ton of meat, targeting McDonald's customers rather than focusing solely on vegans.
Collection
[
|
...
]