"Through this 7th edition of Chef's Council, we're uniting the culinary creativity of world-class chefs with our deep expertise in flavour and taste to push the boundaries of hot and spicy, embracing all the nuances and sensations that make heat truly satisfying," Ullram stated. That nuance is key. Today's consumers aren't just chasing the hottest pepper on the Scoville scale: they're looking for layered experiences: the slow burn, the cooling contrast, the lingering tingle, and the complex interplay of pungency with sweetness, umami, or citrus.
In case you didn't get the memo, everyone is feeling very Chinese these days. Across social media, people are proclaiming that "You met me at a very Chinese time of my life," while performing stereotypically Chinese-coded activities like eating dim sum or wearing the viral Adidas Chinese jacket. The trend blew up so much in recent weeks that celebrities like comedian Jimmy O Yang and influencer Hasan Piker even got in on it. It has now evolved into variations like " Chinamaxxing" (acting increasingly more Chinese) and " u will turn Chinese tomorrow " (a kind of affirmation or blessing).
New bags-matte-ified and designed to look like wood planks (like a potato crate)-will hold the chips with revamped ingredient lists. Lay's promises that the baked, kettle-cooked, and original chips won't taste different, they just won't have any synthetic colors or flavors: The redesign will also incorporate a new logo that looks like the sun, photos of potatoes on the bag, and the phrase "Made with real potatoes."
Most notably, the president has transformed the look of the Oval Office into a barrage of gold, from gilded statues and vases to accent pieces that Internet sleuths said were actually just painted decor from Home Depot. ( Trump denied this.) While mocked as tacky by many observers, the look is of a piece with a continuing embrace of brazen material opulence, from a $1 million " gold card" visa and a massive new ballroom where the East Wing used to be, to accepting a $400 jet from the Qatari government.
Even Steve Ells, the founder of Chipotle and the burrito bowl that rocketed the chain to lunchtime fame, has moved on. At a Manhattan location of his new concept Counter Service, there's a red neon sign depicting a lunch bowl with a slash through it. It's a bowl-free zone, reinforced by a website that proclaims "we love sandwiches" and "anything, as long as it can go on bread."
Retailer Ocado said despite the cost-of-living crisis, barking mad owners' love for their pets knows no bounds. Around 47 per cent spent more for whole food-style canine ingredients than what ends up on their own plate. Sales of gourmet-style dinners such as chicken casserole and beef goulash are up a staggering 500 per cent year-on-year. Natural brands such as Lily's Kitchen, Scrumbles, Forthglade, tails.com and Edgard & Cooper lead the competition.
But shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz and other food producers have tried to follow those trends. In 2021, Kraft Heinz sold both its Planters nut business and its natural cheese business, vowing to reinvest the money into higher-growth brands like P3 protein snacks and Lunchables. But the company continued to struggle, and Kraft Heinz's net sales fell 3% in 2024.
"Consumer interest in premium and super-premium products seems to fall into two camps: life-extending and life-affirming," he says. "Life-extending refers mostly to functional non-alcohol products that are purported to promote good health, such as probiotics and nootropics."
Gabaldon emphasized the need for legacy brands to evolve while maintaining authenticity, stating it's about adapting without sacrificing their heritage. Collaborations serve as bridges to connect with cultural icons and modern consumers.
"We're seeing consumers demand more from their beverages than ever before. It's no longer enough to simply hydrate - today's consumer wants cognitive support, immune boosting, and targeted wellness benefits in every sip."