#consumer-trends

#consumer-trends

"We're seeing consumers demand more from their beverages than ever before. It's no longer enough to simply hydrate - today's consumer wants cognitive support, immune boosting, and targeted wellness benefits in every sip."

In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13% to 2.1 billion.

"Chinese consumers have matured significantly, with many now on their fifth or sixth smartphone. This experience has led them to actively seek unique and advanced devices."

"A lot of the consumers that we're seeing on social media, on TikTok, are so proudly displaying the dupes that they found, kind of as a badge of honour. That stigma really isn't there anymore."

"Argentina's economic situation reflects a dual society, where a privileged minority enjoys a consumer boom while middle and lower classes struggle with spending cuts. This inequality is exacerbated by a strong peso and cheap dollar that benefits affluent citizens."

Barnes & Noble is experiencing tremendous growth as it opens new stores, having opened 23 bookstores in 2025 alone. The strategy of empowering local booksellers is proving successful.

All of this is to say that I spend an inordinate amount of time at Sephora as she wanders the aisles loading "maybes" into her basket.

Silly Nice has become a top brand in New York’s legal cannabis market not through mass production or flashy marketing, but through precision and quality.

Cool and wet weather made for a challenging May in hospitality, but deliveries have provided a brighter spot for restaurants. Nevertheless, growth of 1.8% is not enough to keep pace with inflation.

Building a billion-dollar brand is a full-time and long-term endeavour that requires laser-focused dedication, as reliance on founder visibility might hinder sustainable growth.

"This smaller format is all about accessibility," says Goose Island president Todd Ahsmann. "Moving from one bottle to four gives consumers more opportunities and moments to enjoy it."

"Nostalgia can be a powerful driver when it comes to buying all sorts of beverages, which is why you may want to head to your local store to grab a nostalgic drink that has made a comeback."

Plant-based milks experienced a 4.4% decrease in sales from 2023 to 2024, marking the first decline for the alternative milk industry in years.