"Those steadily creeping increases tend to register in the collective public psyche most strongly when they push the average price of a staple good to a new, symbolic level ... and so it is with a pint of Guinness stout. For the first time ever, the Irish press reports that the average price of a pint of Guinness has exceeded €6 in the beer's home nation, which is more than $7 in U.S. currency."
"The prices, naturally, are contingent on location. In more expensive states and especially in large, metropolitan cities, consumers would likely count themselves lucky to find a $7.50 pint of Guinness, or would do so only at a generous happy hour. The cost of pints can easily exceed $10 in major American markets, or €9-10 in the most tourist-drenched parts of cities like Dublin, where the brand's home brewery at St. James Gate is Ireland's single most visited tourist destination."
Inflation may appear relatively tame in headline figures, but cumulative price increases have pushed many consumer items higher over recent years. The average pint of Guinness has exceeded €6 in Ireland and averages $7.49 in the United States, rising 28 eurocents in Europe and 36 cents in America versus last year. Local factors drive wide variation, with pints topping $10 in big U.S. cities and €9–10 in tourist-heavy Dublin near St. James Gate. Rising prices risk altering Guinness's blue-collar image, even as sales grow among younger drinkers and non-alcoholic variants gain acceptance.
Read at Jezebel
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