"As consumers seek value and prioritize high-protein foods, bold flavors and brand nostalgia, the marketer plans to focus on what makes its brands "remarkable" to help return to organic growth. "Sustainable, profitable growth comes from making sure that all elements of remarkability - product, packaging, messaging, omnichannel execution, and value-truly resonate with consumers," Chairman and CEO Jeff Harmening said in prepared remarks around the earnings."
"Investments that the marketer made in the second half of fiscal 2025 allowed product news, advertising and in-store execution to break through and drive "noticeable" improvement in select brands. "We launched new, social-first media campaigns on some of our biggest brands, including Cheerios, Pillsbury, and our Fruit Snacks franchise, and we continued to see improved ROIs on our media investment, driven by advanced, data-driven marketing capabilities,""
General Mills reported fiscal 2026 Q1 results with organic volume down 1% and organic net sales down 3%, roughly in line with expectations. A social-led Cinnamon Toast Crunch campaign, "Must Cinnadust," produced a 500% increase in social engagement and helped drive brand growth. The company plans increased Q2 investments across Old El Paso, Cheerios, Pillsbury and Nature Valley, focusing on product, packaging, brand communication, omnichannel execution and value to return to organic growth. Consumer demand trends show emphasis on value, high-protein options, bold flavors and nostalgia. Recent investments and social-first campaigns improved ROIs through data-driven marketing.
Read at Food Dive
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