"Few things are more delicious than a fried chicken sandwich. Let's get that cleared up right away. No one is saying that a fast-food chicken sandwich can't be delicious. But at the end of the day, a chicken sandwich is just a chicken sandwich. When the Popeyes chicken sandwich hit the market in 2019, you would have thought people had discovered time travel or the Lost City of Atlantis. Things got out of hand fast."
"Even though it wasn't that long ago, you may not remember all the drama that was drummed up in the media about the so-called Chicken Sandwich Wars. The restaurant debuted its new sandwich and immediately got into a social media pseudo-fight with Chick-fil-A and Wendy's on X (then known as Twitter), with the various accounts trading sassy barbs. It sounds silly now, but it worked like a charm."
The Popeyes chicken sandwich sparked massive consumer excitement and social media attention after its 2019 release. Competing chains and major brands joined the trend with their own chicken sandwiches while social accounts traded sassy barbs. The sandwich quickly sold out and media reports amplified shortages and demand. Foot traffic at Popeyes increased over 200 percent. Long lines led to violent incidents at locations, including fistfights, a customer pulling a gun on employees, and a fatal stabbing during an altercation over the sandwich.
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