"Known worldwide as a benchmark of single malt Scotch whisky, it continues to innovate in ways that honor its 200-year legacy while engaging a new generation of enthusiasts. This fall, the storied distiller unveils You Know Me So Well, a global initiative blending heritage with modern design, immersive experiences, and collectible keepsakes."
"Central to the campaign is a refreshed visual identity for The Macallan's Timeless Collections: Double Cask, Sherry Oak, and the Global Travel Retail-exclusive Colour Collection. Designed in collaboration with celebrated artist David Carson, the new look reinvigorates the packaging while paying homage to the brand's enduring legacy. Carson's signature style-bold, layered, and evocative-offers a contemporary edge that amplifies The Macallan's prestige without altering the excellence inside each bottle."
"Perhaps the most intriguing element of You Know Me So Well is the introduction of limited-edition glassware charms. Each piece reflects a core aspect of The Macallan's identity and provenance. The Salmon pays tribute to the River Spey and the Highland Estate, a nod to the brand's reverence for nature. The Peacock represents The Macallan's dedication to natural color and uncompromising craftsmanship. The Horse, the rarest of all, symbolizes the brand's historic sherry-seasoning legacy in Jerez, Spain."
The Macallan introduces You Know Me So Well on September 18, a global initiative merging heritage with contemporary design, immersive experiences, and collectible keepsakes. A refreshed visual identity updates the Timeless Collections—Double Cask, Sherry Oak, and the Global Travel Retail-exclusive Colour Collection—through a collaboration with artist David Carson. Packaging receives a bold, layered treatment while the whisky inside remains unchanged, preserving its balance and character. The campaign includes limited-edition glassware charms: the Salmon honoring the River Spey and Highland Estate; the Peacock signifying natural color and craftsmanship; and the ultra-rare Horse symbolizing sherry-seasoning legacy in Jerez, Spain.
#single-malt-scotch #brand-refresh #david-carson-collaboration #limited-edition-glassware #heritage-and-modernity
Read at stupidDOPE | Est. 2008
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