TravelfromFast Company1 month agoTripadvisor just turned its user reviews into a new brand with a whole lot to sayTripadvisor is refreshing its brand to attract more travelers for experiential vacation bookings.
fromDNCO1 month agoDUMBO | DNCORetaining the original diagonal logo symbolizes the neighborhood's unconventional spirit, while the new tape graphic embodies Dumbo's rich history and creativity.Graphic design
fromPR Daily2 months agoKristin McHugh on newsroom dreams and brand leadership at PwC - PR DailyKristin McHugh led PwC's first brand refresh in 14 years, focusing on innovation and showcasing client empowerment.
fromPR Daily2 months agoKristin McHugh on newsroom dreams and brand leadership at PwC - PR DailyKristin McHugh transformed PwC's brand with a modern identity that emphasizes client empowerment through innovation and strategic momentum.
fromMarketing Dive2 months agoBrawny brings back the Brawny Man for brand refreshBrawny launched the "Summon the Strongest" campaign with a revamped identity and a modernized Brawny Man mascot.
fromCreative Bloq4 months agoShould Jaguar's controversial rebrand have been a refresh instead?Brand refreshes offer a less costly way to modernize without losing brand essence.
Marketing techfromFast Company4 months agoWith a redesigned brand and app, Eventbrite is aiming to be the Spotify of eventsEventbrite's new app emphasizes intuitive event discovery, aiming to counter declining ticket sales.The redesign targets younger users eager to connect online interests with live events.
TypographyfromFast Company5 months agoThe Obama Foundation just reimagined the most famous font in politicsThe Obama Foundation's rebrand aims to rejuvenate the iconic Gotham typeface for a fresh visual identity.The brand refresh emphasizes vibrancy and community engagement ahead of the center's opening.
MiscellaneousfromFast Company5 months agoWhy Starbucks is going back to basicsStarbucks aims to refresh its brand by emphasizing human connection and a local coffeehouse atmosphere.