One of my colleagues noticed it on a new line of Pringles, which combines a number of healthy-seeming vocabulary words: The 'harvest blends' are apparently made with 'multigrains,' and come in flavors like 'homestyle' ranch and 'farmhouse' cheddar.
Swapping in a new, health-evoking word for an old one isn't novel, but it seems each time this happens, we get further away from any concrete references.
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