"Turns out, more and more Americans are getting their morning start by heading to the pump, or their local 7-Eleven, as consumers-hit with skyrocketing prices, inflation, and an overall higher cost of living-are tightening their spending and eating out less. New data from market research firm Circana found visits to "food-forward convenience stores" increased a whopping 9% for the quarter ending in July, while fast-food restaurants like McDonald's saw a 1% increase in in-store morning traffic for that same period, as reported by CNBC."
"7-Eleven's Japanese parent company Seven & i Holdings is betting big on Japanese-style convenience stores-known for their fresh prepared food including their popular egg sandwiches-with a five-year, $13 billion campaign to add 1,000 Japanese-style in-store restaurants in the U.S. with quicker service, and fresher food. "Whether it's hot food or cold food or any kind of food, we have to lean into how we improve the quality and the experience," Seven & i Holdings CEO Stephen Dacustold the Times."
Consumers facing skyrocketing prices, inflation, and higher living costs are tightening spending and increasingly choosing convenience stores and gas stations for morning meals. Visits to "food-forward convenience stores" rose 9% in the quarter ending in July, while fast-food chains like McDonald's saw about a 1% increase in in-store morning traffic in the same period. Regional chains such as Wawa, Casey's, and Kwik Trip are expanding fresh prepared breakfast offerings. Seven & i Holdings is investing $13 billion over five years to add 1,000 Japanese-style in-store restaurants in the U.S., emphasizing quicker service, fresher food, and improved quality and experience under new leadership.
Read at Fast Company
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