Midea, a Fortune Global 500 company founded in 1968, is transforming home appliances with its innovative approach, often overshadowed by brands like LG and Samsung. During a visit to their Smart Home Showroom in Shenzhen, the company's focus on thoughtful product development that enhances daily life was evident. Despite its significant global presence and ranking of #245 on the 2022 Fortune Global 500 list, Midea's name remains relatively unknown outside select markets, indicating a strategic choice for substance over publicity. Their impact on smart home technology is noteworthy, warranting greater recognition.
What struck me most during my visit was their philosophy toward product development. Midea doesn't just design products, they design daily experiences.
Walking through their facilities, I couldn't help but wonder: Why aren't more people talking about this brand that is quietly leading in so many ways?
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