Canalys has revealed that global smartphone shipments reached 296.9 million units in Q1 2025, reflecting only a 0.2% growth year-over-year. While markets in Mainland China and the United States experienced notable increases, regions like India, Europe, and the Middle East faced a decline in demand due to consumer caution and inventory issues. The EU's impending eco-design directive adds pressure on manufacturers to produce sustainable devices. Optimism remains among major brands for market recovery, but escalating trade tensions and competition in the mid-range smartphone segment complicate the landscape.
Canalys reported 296.9 million smartphone shipments in Q1 2025, marking only a 0.2% increase from the previous year, amid mixed market dynamics.
The rise in the US and China is tempered by declines in regions like India and Europe, indicating challenges around consumer demand and inventory management.
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