Canalys reported that global smartphone shipments reached 296.9 million units in Q1 2025, a slight increase of 0.2% from last year. Positive trends in markets like Mainland China and the U.S. contrasted with declines in India, Europe, and the Middle East, where consumer caution impacted demand. Europe, facing high inventory levels due to previous shipments, will adjust to new eco-design regulations. Meanwhile, Africa showed growth opportunities, and major brands remain hopeful for recovery in Q2, driven by inventory adjustments and new launches amidst increasing competition.
The report highlights a minor increase in global smartphone shipments, with notable shifts in various regional markets revealing a cautious consumer stance towards new purchases.
Though Q1 2025 showed a slight rise in smartphone shipments, markets like India and Europe faced declines due to saturation and high inventory, respectively.
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