"It's a problem that's really difficult to solve for. You're not only attempting to take a cooler from a bulky box to a unit that replicates the size of a laptop case, but you're also seeking a way to maintain cold and prevent leaks."
"While companies like REI, Yeti, and Coleman itself have created large soft cooler bags that can be compressed for storage, no one has ever manufactured a collapsible hard-sided cooler. That's somewhat surprising, given that hard coolers are often more durable, more insulated, and easier to clean than their soft counterparts."
Coleman introduced the Snap 'N Go, a revolutionary collapsible hard cooler that launches in three sizes priced between $199.99 and $239.99. This marks the first collapsible hard-sided cooler ever manufactured, addressing a major storage limitation of traditional hard coolers. While soft coolers from companies like REI, Yeti, and Coleman have long been compressible, hard coolers remained bulky when unused despite offering superior durability, insulation, and cleanability. Coleman's 18-month development process solved the engineering challenge of reducing a cooler to laptop-case size while maintaining cold retention and preventing leaks. The solution employs an innovative external plastic shell with multiple separate panels that fold accordion-style, combined with hidden internal details and rigorous testing.
Read at Fast Company
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