Samsung AI Glasses to Launch in Collaboration with These Fashion Brands

"Samsung has confirmed that it is developing its first AI smart glasses. The announcement came soon after the South Korean tech giant launched the Samsung Galaxy XR headset, its first extended reality (XR) wearable, during its latest Galaxy event. The company also revealed that it is working with Google and fashion brands, like Warby Parker and Gentle Monster, to design the AI smart glasses, which will be part of the larger Android XR ecosystem."

"The company could be attempting to compete with Apple's Vision Pro with its Galaxy XR headset, but its AI smart glasses are expected to compete with the Meta Ray-Ban Display smart glasses that were recently unveiled by the Facebook parent firm. Moreover, the South Korea-based company seems to be taking a leaf out of Meta's book, as the Mark Zuckerberg-led tech giant has launched multiple smart glasses with brands like Ray-Ban and Oakley."

"The two brands could cater to different types of customers based on various use cases. While Ray-Ban frames are meant for everyday use, Oakley's designs cater to runners, swimmers, and other athletes. Similarly, Samsung will offer "fashion-forward eyewear" designs with Gentle Monster and more mainstream and everyday use designs with Warby Parker. During its Meta Connect 2025 event, the company unveiled the Meta Ray-Ban Display, Ray-Ban Meta Gen 2, and Oakley Meta Vanguard smart glasses."

Samsung confirmed development of its first AI smart glasses as part of the Android XR ecosystem alongside the Galaxy XR headset. Google and lifestyle brands Warby Parker and Gentle Monster are collaborating on design and market positioning. Technical specifications, features, and pricing have not been revealed. The AI smart glasses are expected to compete with Meta's Ray-Ban Display products and follow a multi-brand strategy that targets different use cases. Gentle Monster will supply fashion-forward eyewear designs while Warby Parker will focus on mainstream, everyday frames. Samsung's approach mirrors Meta's partnerships with Ray-Ban and Oakley, offering varied styles for different customers.

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