What's Going On With Affirm Stock Thursday? - Affirm Holdings (NASDAQ:AFRM)
Affirm joined Google's Agent Payments Protocol to integrate its BNPL across agent-led commerce, offering real-time risk assessment and personalized pay-over-time plans.
How Shake Shack removes friction between web traffic and app downloads
Shake Shack's scaled paid-media investment and Google partnership multiplied app conversions sixfold and improved return on ad spend 2.5x, turning app into a growth engine.