"The Family Hub refrigerator-which will set back buyers at least $1,799 -is a smart appliance featuring a touchscreen display with applications for household task management and entertainment. Part of a software update, advertisements will appear on certain refrigerator cover screens when the Family Hub fridge is idle. Users can dismiss specific advertisements on the cover screen to ensure they won't be shown for the ad campaign's duration, and ads will not display when the cover screen is in Art Mode or showing picture albums."
"Americans have gone from seeing about 500 advertisements a day in the 1970s to more than 5,000 daily, as of 2023. Over 90% of digital display advertising comes from programmatic ads, or automatically generated marketing usually using AI to target specific audiences for a product. But the proliferation of programmatic ads has raised concerns about privacy, including about smart appliances collecting data, such as smart TVs taking screenshots of what users are watching."
Samsung will begin displaying advertisements and promotions on Family Hub refrigerator screens in the U.S. as part of a pilot program. The Family Hub is a smart appliance with a touchscreen for household task management and entertainment. Advertisements will appear on certain refrigerator cover screens when the fridge is idle; users can dismiss specific advertisements so they are not shown for the campaign's duration. Ads will not display when the cover screen is in Art Mode or showing picture albums. Samsung said the pilot will not collect data about consumer ad interactions during its first phase and seeks consumer feedback. The expansion of programmatic advertising and related privacy concerns about smart appliances are noted.
Read at Fortune
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