Smartphone Shipments Have Been Declining Steadily In The US: How Bad Are Apple, Samsung, And Others Suffering?
Briefly

"Smartphone shipments have been falling for the last nine months in the U.S. The concerning trend has affected the majority of smartphone manufacturers. But despite the downturn, phone makers are optimistic for a few valid reasons. The US smartphone market shrunk by 24 percent year-over-year in Q2 this year. Let's look at how the leading smartphone manufacturers have fared, and how they are trying to wade through the uncertain times."
"Analysts had predicted that the just-ended quarter too wouldn't bring a positive uptick in sales, but the severity wasn't. The US smartphone market shrunk by a whopping 24% in Q2 2023 on a Y-o-Y basis. Although Samsung is part of the losing brigade, the biggest loser this quarter was TCL-Alcatel, which saw a decline of 69 percent in smartphone shipments. Samsung was second."
"Apple hasn't been the exception, but the iPhone maker did manage to fare a lot better. Despite the severely shrunken market, Apple's shipments dropped by just 6 percent. This makes the company and the analysts bullish about the upcoming iPhone series. Google surprised analysts as it was the only company that increased its shipments by 48 percent. It is, however, important to note that the search giant's smartphone market share was minuscule, to begin with."
Smartphone shipments in the U.S. have declined for nine consecutive months, with the market shrinking 24% year‑over‑year in Q2. Financial turmoil, widespread job cuts, and weak economic outlook have reduced consumer willingness to upgrade. TCL‑Alcatel led losses with a 69% drop, Samsung fell 37%, and Motorola declined 17%. Apple’s shipments dipped only 6%, supporting confidence ahead of a new iPhone series. Google increased shipments by 48%, though its market share remained small. Longstanding American preference for iPhone has helped Apple retain market leadership despite the broader downturn.
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