Tape measure-like Setime Clock Concept Makes Time Tangible and Interactive - Yanko Design

"The Setime concept transforms this relationship by making time something you can literally pull, touch, and feel. The sleek white device combines a timer with a measuring tape, letting users set the duration by physically extending the tape to their desired length. Pull out ten centimeters, and you might get five minutes; extend it further for longer sessions. The digital display shows exactly how much time you've captured."

"The interaction feels surprisingly natural once you understand the concept. Switch the front slider to Timer mode, pull the tape to set your duration, then press the side button to retract the tape and start counting down. A gentle LED glows to show time flowing away, creating a visual reminder that doesn't demand constant attention like harsh digital displays. When time expires, the LED simply turns off and the device powers down."

"Setime's minimalist design fits comfortably into modern homes without screaming for attention. The soft white exterior and rounded edges feel approachable rather than intimidating, while the clean interface keeps things simple with just a slider and a few buttons. Even the charging dock contributes to the calm aesthetic, glowing with a gentle green light when the device needs power. What makes this concept particularly clever is how it addresses the anxiety many people feel around time management."

Setime converts time measurement into a tangible, tactile action by combining a timer with a measuring tape that users pull to set duration. Users switch a front slider to Timer mode, extend the tape to the desired length, and press a side button to retract the tape and begin the countdown. A gentle LED indicates time flowing without demanding constant attention, and the LED turns off when time expires. The minimalist white design, rounded edges, simple interface, and softly glowing charging dock emphasize calm aesthetics and reduce the anxiety often associated with digital timers.

Read at Yanko Design - Modern Industrial Design News