Jellycat, a London-based company founded in 1999, has redefined the stuffed animals market by creating characters with distinct personalities and aesthetics. Their range includes not only traditional animal figures but also whimsical food items and other quirky themes, appealing to both children and a growing adult fan base among Millennials and Gen-Zers. Notably, they have developed a culture around collecting these characters, evidenced by attractions like the Jellycat Diner in New York, where patrons can enjoy creative food-themed stuffed toys in an engaging setting.
Jellycats have ushered in a new era of combining aesthetics, personality and niche interests into characters, making them resonate with a broader audience.
The London-based company quickly differentiated themselves by giving their products personalities, whether that be a catchy name or a funky facial expression.
There's an entire class of Millennials and Gen-Zers who partake in the culture of Jellycats, curating niche collections that reflect their interests.
In New York, there's a Jellycat Diner where you can enjoy iconic stuffed food Amuseables being 'prepared' a la countertop style.
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