I always believe in the serotonin-boosting power of trinkets and tchotchkes, but especially when they're functional. That's what I'm so enamored by the influx of personality-forward, food-themed phone cases in recent years.
Our young minds buy into this cultural message, and they decide, This must be very important. I'll remember this. So they invite in a new voice that repeatedly declares: If you want to be valuable, you'll need to buy many things.
Coffee-flavored Jell-O first hit the market in 1908, a surprising addition to the brand's typically fruity and kid-friendly lineup. Although it may seem unusual today, coffee gelatin itself wasn't a new invention.
When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).
"Can I go somewhere where someone isn't shoving 'DONT YOU WANT TO BE BEAUTIFUL' down my throat?" they just seem to creep in when I'm trying to relax."
"It's about offering true value, from quality to storytelling to brand values. Given the overwhelming choices available, brands must establish a strong identity to stand out."